Consultant, Galia Krasteva Toronto 2000, Company eGal Site (1 April 2001—1 April 2005) - Social and Marketing Research

Consultant Galia Krasteva Sofia  Oct. 2000- March 2001. Advertising consulting as visiting consultant of eGal Site Toronto for Pension Insurance Company "Rodina", Sofia:  

✔    Managing of company national advertisement strategy 

✔    Work with advertising agencies and sub-contractors

✔    National media relations, public relations. 

✔    Management of two national advertising campaigns

Consultant Galia Krasteva Montreal, Canada Area 2004-2008; 2011-

✔    Consulting

✔    Design and implementation of quantitative and qualitative social research and marketing research studies

✔    Design, moderation and analysis of focus group discussions

✔    Design, moderation and analysis of in-depth interviews

✔    Advertising research and strategy

✔    Design: branding, visual identity, advertising, web design

✔    Legal research (Quebec): Psychological harassment at work place; Privacy in Canadian Corporations: Diagnostics and consulting regarding different privacy issues and legal responsibilities of the businesses connected with the collection, management and disposal of personal information.

✔    Workplace safety in Canadian corporations in Quebec (the case of food service industry)

✔    International Comparative Participatory Research on Bigotry (Brossard based).

✔    Culture and Work Ethics (two comparative participatory case studies, Brossard and Montreal).

Other Projects:

✔    Bigotry and Work Place Socialization (comparative participatory observation)

✔    Upward Social Mobility (qualitative research)

✔    Free Expression in a Digital Age (literature review)

✔    Social Capital and Corruption (secondary and primary social research)

✔    Privacy and Work Ethics (qualitative research)

✔    Work Place Harassment (participatory observation)

  

Marketing Research Projects:

Secondary research on healthcare spending

Prescription and non-prescription medications in households (South Shore Representative Phone Survey Methodology Design)

*See Books page for the results