Galia v. Krasteva
My Professional Jobs as Employee in Europe
Marketing and Social
Researcher ORS, Swansea, UK (~1 year)
1999
✓ Participated in local government and EU social marketing research projects
✓ Completed data entry and analysis on SPSS and MS Excel
✓ Assured the effectiveness and correctness of data collection procedures
✓ Areas of expertise include Local Administration, Social Housing, etc.)
Marketing and Advertising Director TSBank Sofia (2 years)
Director/Marketing Researcher Marketing Centre, Chamber of Commerce and Industry Sofia - 1 yr.
- Research projects management, quantitative and qualitative data analysis, marketing data base development
- Design and management of national representative survey on information needs of Bulgarian business
- Design and management of numerous nationally representative marketing research projects for local businesses and foreign investors on different markets (yogurt, wine, etc.)
✓ Led the marketing and advertising at a national level with over 130 branches
✓ Founder of the first modern research based bank marketing and advertising department in a transitional country
✓ Moderated new bank marketing products focus groups
✓ Developed budget plans (7M+USD) based on market and cost-benefit analyses
✓ Produced and launched innovative campaigns reaching out to an audience of 8+ million
✓ Managed contract workers responsible for design, promotions, research, sales, etc.